Zivame film; Pick of the Week: Sprite, Weekend Watch: Mr Cleaner; T.O.M. Tweets; Lévy on 2017, Razorfish, succession and his last call; Weekend Wrap

View in web browser   Friday, 10 February, 2017 Zivame pitches itself as the lingerie companion for all women, occasions Campaign India Team Watch the ad film conceptualised by Lowe Lintas here   Pick of the Week: Sprite Campaign India Team The brand carries on with its 'Clear Hai' message in a simple, yet standout manner   T.O.M. Tweekend Campaign India Team Some tweets that caught our attention this week   Weekend Watch: Mr Clean, cleaner of your dreams Campaign India Team Watch the film conceptualised by Leo Burnett Canada here   Lévy on 2017, Razorfish, succession and his last call Emily Tan During a full-year 2016 earnings call dripping with nostalgia, outgoing Publicis Groupe chairman and chief executive Maurice Lévy predicted a slow first half, followed by a strong second half of 2017.   Weekend Wrap: 10 February 2017 Campaign India Team In the news: ASCI, Danone, Ferrari, Lux, Pitchfork Partners, Salt Brand Solutions, Swarovski, Times Now and Zee   Zaheer Travadi joins Mindshare as partner for FAST, SE Asia Campaign India Team The Future Adaptive Specialist Team (FAST) consults clients on data and data-led technologies   Editor's Picks Dada returns to the field of brands Raahil Chopra With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?   Dave Trott's blog: Programmatic myopia Dave Trott The author welcomes readers to the world of big data and programmatic and explains how it's making us more ignorant   Creative Critique: Ad Reviews 15-31 January Campaign India Team IBD's Rahul Gupta and McCann's Kapil Batra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Agency Spotlight January 2017: Ogilvy & Mather Campaign India Team The agency's work this month puts it in the spotlight

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