Monday, 20 February 2017

Audio streamer hates audio ads | Media-agency lament: Win more, earn less | Consumers to brands: Meh

 
Banner Ad 1

Tuesday, 21 February, 2017

Joox: The streaming service that doesn't like audio ads

Jenny Chan 陳詠欣

A music-streaming service that doesn't like the sound of audio ads? Joox explains why it's taking a markedly different approach from Spotify.

 

Media-agency revenue from new business fell in 2016, despite more wins

Staff Reporters

R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.

 

Why I left advertising

Erik Ingvoldstad

I used to feel that we could "invent" anything, and it would create real change in the world. I don't believe that anymore.

 
Island Ad 1
 

Consumers remain indifferent to most brands' existence: Havas

Faaez Samadi

Latest study shows that brands must get personal benefits and content right for consumers to care about their products.

 

Tangrams announces first two juries

Staff Reporters

Leaders from Unilever and Philips will head up the Media Strategy and Data & Analytics and Ecommerce juries, respectively.

 

Publicis Communications make ANZ appointments

Staff Reporters

Company names CEO and chairman for Publicis Communications ANZ, Australia CEO for Leo Burnett.

 

Editor's Picks

Kapow! Judo star fights fruit in noisy Suntory ad

Ad Nut

The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.

 

Censored-book shop, disappearing art highlight threats to expression

Ad Nut

Amnesty International, with Ogilvy and Brand Union, makes a statement about erosion of freedom in Hong Kong.

 

2016 Agency Report Card

Staff Reporters

We assess 40 regional creative, media and digital agency networks on their 2016 performance.

 

Good news: Even skipped pre-roll ads can be effective

Ilyse Liffreing

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

 

Events

Campaign360

Campaign360

Mar 22, 2017

Grand Hyatt Hong Kong

 
Digital360China

Digital360China

Apr 11, 2017

Shanghai

 
Island Ad 2
Campaign Jobs
 

Prospect: Public Affairs & Legal Director

Bangkok

 

Xpand Group: Sales Manager - Broadcasting sector

Singapore

Banner Ad 2
 
For information about this email newsletter, please contact:
Matthew Miller matthew.miller@haymarket.asia
 
For information about sponsoring this email newsletter, please contact:
Steve Marshall steve.marshall@haymarket.asia
 
 
You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com
 
Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.
 
To unsubscribe: Click Here
 
Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.
 
                                                           

No comments:

Post a Comment