Loyalty a big waste? | Puppy drone | Cathay craft beer | Brain steps down | DAN's new Philippines CEO

View in web browser   Wednesday, 22 February, 2017 Billions wasted on failing brand loyalty programmes Faaez Samadi Singaporeans are withdrawing from traditional loyalty programmes, with strong negative consequences for brands, according to an Accenture study.   DAN hires new head in Philippines Soon Chen Kang 江欣珍 Donald Lim named as CEO, succeeding 'BoyP', who moves on to a non-executive role.   Flying puppy takes regional branding to new heights David Blecken The Japanese town of Oji is showcasing its charms with the help of a drone dog.     Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet' Matthew Miller Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.   Edelman's David Brain to step down John Harrington David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa, is to leave the agency after 13 years.   Salaries: Comms pros in Australia, Singapore make more Faaez Samadi Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.   Campaign360 announces 2017 speaker lineup Staff Reporters Inaugural event focusing on gender equality takes place on 23 March at the Grand Hyatt Hong Kong.   Editor's Picks AIA HK carnival wraps up; China the next frontier Soon Chen Kang 江欣珍 AIA adds more physical activity to further align its namesake carnival with its 'Vitality' positioning.   Ono City tells residents there's no place like home Ryoko Tasaki Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".   Listening to mothers Rahul Asthana Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.   Why I left advertising Erik Ingvoldstad I used to feel that we could "invent" anything, and it would create real change in the world. I don't believe that anymore.   Nike plays its tune for Middle Eastern women Ad Nut Predictably excellent spot asks women, 'What will they say about you?'   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Prospect: Public Affairs & Legal Director Bangkok   Xpand Group: Sales Manager - Broadcasting sector Singapore

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