How a little-known subscription service outperformed Super Bowl advertisers on social
Ilyse Liffreing
Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.
WagonR drives home a point to 'make everyday great'
Campaign India Team
Watch the ad film conceptualised by Dentsu Impact here
Dave Trott's blog: Solve the business problem
Dave Trott
Starting with the business problem forces us to come at the situation out of a question rather than an answer, explains the author
Rupa Frontline gets Ranveer Singh into his comfort zone
Watch the ad films conceptualised by Scarecrow Communications here
Weber Shandwick ropes in Arpana Kumar Ahuja
Joins from PR Pundit where she was chief growth officer
Opinion: Humility scores the least in making a good client agency relationship
Prasad Sangameshwaran
A sneak preview into the findings of the client-agency relationship study
Secrets to a steady (client-agency) relationship
Robert Sawatzky
What makes some client-agency relationships healthier than others? We invited them to share their feelings.
Opinion: Client-agency Valentines: a 4X4 drive
Kiran Khalap
There are multiple hues in a client agency colour palette. The author analyses some of them
Opinion: Beware of the client who doesn't order lunch in lunch-time meetings
Dheeraj Sinha
The author lists a few principles about the client-agency relationship
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