Unveiled: The 'Client-Agency' relationship study | How Liverpool FC intends to extend its '12th man' to India | Star Plus, Orient Electric films | MMGB: Samsung, Smirnoff

View in web browser   Monday, 27 February, 2017 Unveiled: The 'Client-Agency' relationship study Campaign India Team Campaign India, in partnership with business relationship firm, Aprais, conducted a study on client-agency relationships. Here is the verdict.   How Liverpool FC intends to extend its '12th man' to India Raahil Chopra Liverpool FC's chief commercial officer and managing director, Billy Hogan explains how it's reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…   Star Plus extends 'Nayi Soch' with Aamir Khan, and his sweets shop 'Gurdeep Singh & Daughters' Campaign India Team Watch the film conceptualised by Ogilvy & Mather here   Orient Fans pushes 'silent' offering with slice-of-life situations Campaign India Team Watch the ad films conceptualised by Contract Advertising here   MMGB (2): Samsung awards a different kind of filmmaker during the Oscar Kathryn Luttner Watch the film conceptualised by Wieden + Kennedy here   MMGB: Smirnoff 'We're open - DJ Jewell' Campaign India Team Watch the ad film conceptualised by 72andSunny here   Editor's Picks Creative Critique: Ad Reviews 1-14 February Campaign India Team Dentsu's Amit Wadhwa and The Social Street's Mandeep Malhotra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Close Up: 'At the end of the day you're creating advertising, not rockets': Sabuj Sengupta Raahil Chopra The NCD speaks with us about his advertising journey, the agency-client relationship, working on Nexa and more…   Opinion: From La La Land to La La Brand Nimish Dwivedi Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration   Opinion: Beware of the client who doesn't order lunch in lunch-time meetings Dheeraj Sinha The author lists a few principles about the client-agency relationship

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