The 'I want more' generation | Liftoff opens in Asia | Scope your agency for victory | The halo effect of toilets

View in web browser   Tuesday, 28 February, 2017 Tricky APAC millennials want more rewards in exchange for brand loyalty Olivia Parker Young shoppers offer their custom according to which brands give them the most love, and they are weary of your old-fashioned loyalty programmes.   Domino's 'Ennui Monday': Antidote to 'Premium Fridays' David Blecken The Pizza chain pokes fun at a government initiative many are sceptical of.   App-boosting company Liftoff opens in Asia Soon Chen Kang 江欣珍 Twitter alum Marc Hale heads the APAC operation of the company, which specialises in boosting app installations.     Lixil sees brand benefits in free toilet plan David Blecken The Japanese company hopes to unite staff and build goodwill in developing markets with its 'Toilets for all' initiative.   How HK Express unwrapped a 145% sales boost for its third birthday Staff Reporters CASE STUDY: Using primarily video to reach digital-savvy flyers, the airline's sales boost far exceeded its initial target.   Scoping your agencies to win in the digital economy Jonathan Rudd Too often, agencies are briefed based on last year's brief. Carat's Jonathan Rudd provides five recommendations for getting out of that rut.   Editor's Picks A life in advertising: David Holmes publishes autobiography Faaez Samadi New book contains illustrations of the creative veteran's decades-long career, from the UK to Singapore, where he was responsible for some of the country's earliest iconic branding.   Fusing science and comms to create new markets at DSM Faaez Samadi Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.   Premium Raising the stakes in fighting fakes Jenny Chan 陳詠欣 As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.   Promoted Mintel's take on the Chinese consumer in 2017 Staff How is the consumer landscape developing in China? VR, new energy, smart shopping - you've heard the buzzwords, but the sheer numbers behind them are astounding.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Xpand Group: UI Designer Singapore   Prospect: Director (Corporate Communications) Singapore

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