Indictment's impact on Samsung's rep | Boutique wins Kraft Heinz China | App engagement on marketers' minds

View in web browser   Wednesday, 01 March, 2017 Indictment adds to Samsung's reputation woes, or does it? Matthew Miller With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road". Or, perhaps the scandal will have no impact whatsoever.   Boutique creative agency wins Kraft Heinz China Jenny Chan 陳詠欣 After two rounds against multinational agencies Havas and Leagas Delaney, a local hot shop came out on top.   App engagement looms large for APAC marketers Soon Chen Kang 江欣珍 A study by Econsultancy and Adobe shows that marketers in APAC are banking on app engagement, with personalisation as their strategy for the year ahead.     Marketers need to speak C-suite to drive tech investment: Squiz Soon Chen Kang 江欣珍 The disconnect between marketers and the top brass can block crucial martech investment, says digital transformation company Squiz.   Why location data is changing the face of out-of-home advertising Andrew Darling Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis.   Editor's Picks Engagement Meter: February's top social-media brand campaigns and posts Ranjani Raghupathi See how Axis Bank, Sunsilk, Nestea, KFC, Disney, Ponds and others made an impression in Engagement Meter, curated by Unmetric.   Tricky APAC millennials want more rewards in exchange for brand loyalty Olivia Parker Young shoppers offer their custom according to which brands give them the most love, and they are weary of your old-fashioned loyalty programmes.   A life in advertising: David Holmes publishes autobiography Faaez Samadi New book contains illustrations of the creative veteran's decades-long career, from the UK to Singapore, where he was responsible for some of the country's earliest iconic branding.   Domino's 'Ennui Monday': Antidote to 'Premium Fridays' David Blecken The Pizza chain pokes fun at a government initiative many are sceptical of.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Xpand Group: UI Designer Singapore   Prospect: Director (Corporate Communications) Singapore

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