Tuesday, 28 February 2017

Visa, Cello films | Agency Spotlight: Ogilvy & Mather | Amazon is India's most 'mobile-ready' brand | Social Engagement Meter: Most viewed on YouTube (11-20 Feb.)

 
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Wednesday, 01 March, 2017

Visa looks to spread goodness and education with #KindnessIsCashless

Campaign India Team

Watch the ad film conceptualised by BBDO India here

 

Agency Spotlight February 2017: Ogilvy & Mather

Campaign India Team

The agency's work puts it in the spotlight again

 

Unmetric Engagement Meter: Most viewed on YouTube (11-20 February)

Campaign India Team

Videos from Tata Tea, Mirinda, ICICI Prudential Life Insurance, Jio, Tanishq and more...

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Cello looks to be the stress-buster for students ahead of the exam season

Campaign India Team

Watch the ad film conceptualised by J. Walter Thompson here

 

Sanjay Menon appointed MD at Sapient India

Campaign India Team

Replaces Rajdeep Endow who is appointed MD, SapientRazorfish Asia Pacific

 

Editor's Picks

Unveiled: The 'Client-Agency' relationship study

Campaign India Team

Campaign India, in partnership with business relationship firm, Aprais, conducted a study on client-agency relationships. Here is the verdict.

 

How Liverpool FC intends to extend its '12th man' to India

Raahil Chopra

Liverpool FC's chief commercial officer and managing director, Billy Hogan explains how it's reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…

 

Opinion: Khoob jamegi jab mil baithenge do yaar....

Ajay Kakar

Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?

 

Opinion: Beware of the client who doesn't order lunch in lunch-time meetings

Dheeraj Sinha

The author lists a few principles about the client-agency relationship

 
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