A blind professor’s tips for better advertising | Cadbury Choclairs Gold film | Dentsu launches CSR Advisory | Happy mcgarrybowen, Mirum, Weber Shandwick account wins

View in web browser   Thursday, 23 February, 2017 A blind professor's tips for better advertising Prasad Sangameshwaran The diversity argument should stretch beyond gender says Dr Sam Taraporevala   Cadbury Choclairs Gold shuts complaining mouths with 'double chocolatey blast' Campaign India Team Watch the ad film conceptualised by L&K Saatchi & Saatchi here   Dentsu launches CSR Advisory, InDeed Campaign India Team 25-member team led by Posterscope's Haresh Nayak   Happy mcgarrybowen bags Duroflex's communication duties Campaign India Team Account won post a multi-agency pitch   Mirum wins Banjara's digital mandate Campaign India Team Account won post a multi-agency pitch   Weber Shandwick bags Mattel Toys' communication mandate Campaign India Team Includes creative, digital, social, PR   Editor's Picks Creative Critique: Ad Reviews 1-14 February Campaign India Team Dentsu's Amit Wadhwa and The Social Street's Mandeep Malhotra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Opinion: Beware of the client who doesn't order lunch in lunch-time meetings Dheeraj Sinha The author lists a few principles about the client-agency relationship   Opinion: Khoob jamegi jab mil baithenge do yaar.... Ajay Kakar Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?   Opinion: Client-agency Valentines: a 4X4 drive Kiran Khalap There are multiple hues in a client agency colour palette. The author analyses some of them

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