'We are not having an imperialist approach': Malcolm Poynton, global CCO, Cheil | New Business League: Jan. 2017 update | Red Label film | Opinion: A derailment and your brand | Social Engagement Meter: Twitter top 20 (11-20 Feb.)

View in web browser   Tuesday, 28 February, 2017 'We are not having an imperialist approach': Cheil's Global CCO Prasad Sangameshwaran For an agency that grew up in the 21st century, it is not about geographic replication, says Cheil's global CCO, Malcolm Poynton   New Business League: January 2017 update Campaign India Team Ogilvy and Mindshare are the initial pace-setters   Red Label takes on loneliness, with 'taste of togetherness' Campaign India Team Watch the ad film conceptualised by Ogilvy & Mather here   Opinion: A derailment and your brand Prasad Sangameshwaran Is your brand wired up to deal with commuter troubles?   Unmetric Engagement Meter: Twitter top 20 (11-20 February) Campaign India Team Posts from Reliance Jio, Tata Tea, Nexa, Big Bazaar, Vivo and more...   DDB Mudra West launches 'Karma' Campaign India Team The agency is built to tackle solutions for start-ups and SMEs   Famous Innovations bags Taneira's communication mandate Campaign India Team Taneira is Titan's foray into the ethnic wear space   Editor's Picks Unveiled: The 'Client-Agency' relationship study Campaign India Team Campaign India, in partnership with business relationship firm, Aprais, conducted a study on client-agency relationships. Here is the verdict.   How Liverpool FC intends to extend its '12th man' to India Raahil Chopra Liverpool FC's chief commercial officer and managing director, Billy Hogan explains how it's reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…   Creative Critique: Ad Reviews 1-14 February Campaign India Team Dentsu's Amit Wadhwa and The Social Street's Mandeep Malhotra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Opinion: From La La Land to La La Brand Nimish Dwivedi Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration

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