Wednesday, 22 February 2017

Amobee takes its Turn | Publicis' white-label innovation push | Volvo's movable feast | Philippines, Thailand see confidence spike

 
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Thursday, 23 February, 2017

Singtel's Amobee to acquire Turn

Matthew Miller

Acquisition values DMP and DSP platform at US$310 million.

 

Publicis Communications starts 'white-label' innovation effort with Singapore EDB

Matthew Miller

Agency hopes to move client conversations upstream through technology 'hub' effort centred in Nurun.

 

Shoppers in Philippines and Thailand are feeling good: Nielsen

Soon Chen Kang 江欣珍

Strong market conditions in the two countries defy global political and social changes.

 
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Take the road less travelled to be noticed at the Olympics: Unruly

David Blecken

Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.

 

Meals on wheels: Volvo offers rolling dining in Tokyo

Ad Nut

The automaker, along with Uber Eats, an Iron Chef star and Dentsu, invites foodies to a seven-course meal served in an SUV.

 

Selfie culture and its impact on beauty brands in Asia

Rachel Ng

The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.

 

Light Reaction launches in Philippines

Soon Chen Kang 江欣珍

GroupM-owned performance advertising business adds another new office in Southeast Asia.

 

Editor's Picks

No one will miss YouTube's 30-second unskippable ads

Ilyse Liffreing

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

 

Burger King parent buys Popeyes for $1.8 billion

Emily Tan

Chain has locations in Singapore, Japan, South Korea, Singapore, Hong Kong, Malaysia and Indonesia.

 

Facebook challenges Snapchat with WhatsApp status update

Emily Tan

A new feature takes a shot at Snapchat just ahead of its IPO.

 

Can I just have a &%$#@*! cup of coffee?

Ad Nut

From the UK: 'Shops', by Leo Burnett London for McDonald's McCafe.

 

AIA HK carnival wraps up; China the next frontier

Soon Chen Kang 江欣珍

AIA adds more physical activity to further align its namesake carnival with its 'Vitality' positioning.

 

Events

Campaign360

Campaign360

Mar 22, 2017

Grand Hyatt Hong Kong

 
Digital360China

Digital360China

Apr 11, 2017

Shanghai

 
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Campaign Jobs
 

Prospect: Director (Corporate Communications)

Singapore

 

Xpand Group: Head of Social - SEA

Singapore

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