Dentsu spend report | Ogilvy's new Japan CEO | Nintendo's 'MariCar' lawsuit

View in web browser   Monday, 27 February, 2017 Digital spending in Japan breaks 1 trillion yen: Dentsu David Blecken The company's annual advertising expenditures report shows the total pie grew for a fifth consecutive year, but concerns over global instability led to lower figures than expected.   Fusing science and comms to create new markets at DSM Faaez Samadi Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.   Ogilvy names new Japan leadership David Blecken The agency has appointed a Saatchi & Saatchi veteran following Todd Krugman's move to the US.     Nintendo wants real-life Mario Karts off Tokyo's streets David Blecken The company is suing a popular go-karting operator for copyright violation.   Hyatt uses Oscars stage to launch campaign on understanding Soon Chen Kang 江欣珍 Global campaign targets China and India as well as US.   Editor's Picks Premium Raising the stakes in fighting fakes Jenny Chan 陳詠欣 As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.   We tried Cathay Pacific's in-flight beer Staff Reporters Campaign's Hong Kong editorial staffers give 'Betsy' a try.   The truth is, this is a good ad Ad Nut The New York Times gets to the point in a simple and powerful way.   Seeking nominations: China's Digital A-List Staff Writer Are you a successful digital technology doer, dreamer or enabler in China? Maybe you know someone who is? It's time to nominate her or him for the 2017 Digital A-list.   Stranger things: A reporters' notebook of odd and WTF items Staff Reporters As editors, we see and hear two kinds of information: The kind that demands serious treatment, and the kind that makes us go…wait, what? These are their stories. [Dun Dun]   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Xpand Group: UI Designer Singapore   Prospect: Director (Corporate Communications) Singapore

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