Agency Report Card | China Unicom pitch concludes | Hall of shame: More brand blunders

View in web browser   Friday, 10 February, 2017 2016 Agency Report Card Staff Reporters We assess 40 regional creative, media and digital agency networks on their 2016 performance.   Exclusive: Cheil wins China Unicom account in 11-way pitch Jenny Chan 陳詠欣 JWT Beijing was the incumbent agency from 2013 to 2016.   Hall of shame: More multicultural brand blunders Mike Fromowitz It's baffling how often even major companies continue to get their messages wrong.     Dekki to offer brands "frictionless" reach to gaming communities David Blecken The founder believes gamers have no more time for advertisers that get in the way of their experience.   Move and win roundup: BBDO, GroupM, Ogilvy, IPG Mediabrands, Kantar Public and more Staff Reporters A weekly roundup of people moves and account news worth noting.   FleishmanHillard mourns death of Cosette Romero in Manila Staff Reporters Senior vice president, partner and GM passed away on 25 January.   Lévy on 2017, Razorfish, succession and his last call Emily Tan During a full-year 2016 earnings call dripping with nostalgia, outgoing Publicis Groupe chairman and chief executive Maurice Lévy predicted a slow first half, followed by a strong second half of 2017.   Editor's Picks What selfies can teach digital advertisers Aaron Brooks The desire to impress through experimentation and constant curation are key ingredients to successful digital campaigns, writes Aaron Brooks.   Premium TripAdvisor: No marketing messages to speak of Faaez Samadi MARKETER PROFILE: Cindy Tan, APAC vice-president of display at TripAdvisor, explains the company's uniquely crowdsourced marketing strategy, and its drive to keep up with rising mobile activity.   Brands accused of funding terror groups through online ads Omar Oakes Global brands are reportedly funding Islamic extremists, pornographers and white supremacists by unwittingly advertising on their websites.   Marketers ring in the rooster Caroline So Now the dust has settled on Lunar New Year, brands would do well to reflect on ways they can put a fresh spin on traditional motifs.   Twitter decline: International growth fails to offset US revenue loss Brittaney Kiefer Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11 percent fall in the US.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Xpand Group: Sales Manager - Broadcasting sector Singapore   Aspire: B2B Senior Account Manager - Creative Agency Singapore   Prospect: PR/Communications Manager - Technology Hong Kong and Shenzhen

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