VW picks Singapore AOR | Uniqlo's scientific approach | More cultural brand blunders | Koreans drinking alone

View in web browser   Thursday, 09 February, 2017 Tribal wins AOR appointment for Volkswagen in Singapore Matthew Miller Two-year appointment includes strategy, ATL, retail marketing, digital, social, mobile and CRM.   How science inspired Uniqlo's first global branding effort Mark Darbyshire In an interview with Campaign in New York, Lindsay Cole and Devon Hong from Droga5 share insights on the agency's evolving partnership with Japan's apparel giant.   Now TV campaign may take Korean 'oppa' obsession a bit too far Ad Nut Campaign allows train passengers to sit next to (or on) hot Korean male celebs, who are also available for chats (but not really).     'Hon-sul': More Korean millennials are drinking alone Hwajin Lee And they don't see anything wrong with that.   MediaWorks 2017: Inspiring the next generation of leaders Staff Reporters Registration is open for the training and mentorship programme taking place 26 through 29 April in Hanoi.   Editor's Picks eHarmony Valentine's campaign woos disillusioned 'swipers' Soon Chen Kang 江欣珍 With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.   Promoted VR: The birth of a new advertising medium Staff VR industry experts offer their take on where the technology is taking us in the future, and how marketers are making it their first language.   Australia's DT to join AKQA network Gideon Spanier, Matthew Miller WPP AUNZ's DT, with offices in Australia, Singapore and New Zealand, will rebrand as part of AKQA within the year.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Xpand Group: Sales Manager - Broadcasting sector Singapore   Aspire: B2B Senior Account Manager - Creative Agency Singapore   Prospect: PR/Communications Manager - Technology Hong Kong and Shenzhen

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