Dada returns to the field of brands; Tata Tea, HDFC Life films; Opinion: CMOs need to go take a walk; Managing customer experience needs a lot more experience in India; Social engagement meter: FB top 20 (21-31 Jan.)

View in web browser   Thursday, 09 February, 2017 Dada returns to the field of brands Raahil Chopra With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?   Tata Tea goes super-green with Ganguly Campaign India Team Watch the film conceptualised by Mullen Lintas here   HDFC Life scripts another doting father-daughter exchange Campaign India Team Watch the ad film conceptualised by Leo Burnett here   Opinion: CMOs need to go take a walk Nimish Dwivedi There is a large vibrant community out there and some possibilities are still untapped   Managing customer experience needs a lot more experience in India Campaign India Team Lack of budgets and increasing number of consumer touch points rank high among concerns in managing customer experience of Indians   Unmetric Engagement Meter: Facebook top 20 (21-31 January) Campaign India Team Posts from Kingfisher, Hero MotoCorp, UltraTech Cement, Ola, LG and more...   Editor's Picks Agency Spotlight January 2017: Ogilvy & Mather Campaign India Team The agency's work this month puts it in the spotlight   Tata is no longer a top 100 global brand: Brand Finance Simon Gwynn , Campaign India Team Google dethrones Apple as the world's most valuable brand. Among Indian brands, Airtel, LIC, Infosys, Reliance Industries, Indian Oil and HCL Technologies were gainers, while SBI and L&T drop a few spots in the top 500   Creative Critique: Ad Reviews 15-31 January Campaign India Team IBD's Rahul Gupta and McCann's Kapil Batra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   New Business League: December 2016 update Campaign India Team MullenLowe Lintas Group and Mindshare continue to lead

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