Monday, 6 February 2017

'Tomorrow will be Better for Women in the Agency': Philip Brett; Fastrack film; Campaign global creative council's Super Bowl LI picks; Discovery launches DSport; Social Engagement Meter: Twitter top 20 (21-31 Jan.); Hakuhodo acquires activation company

 
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Tuesday, 07 February, 2017

Tomorrow will be Better for Women in the Agency

Raahil Chopra

TBWA's APAC President, Philip Brett makes a strong case for the gender balance story in markets like India

 

Fastrack pushes 'lightweights' collection with 'Be Like Ray' message

Campaign India Team

Watch the film conceptualised by Lowe Lintas here

 

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Eleftheria Parpis

Twelve international judges including India's Raj Kamble were torn between comedy and politics this year. See their favourite spots and read their reactions.

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Discovery announces launch of DSport

Campaign India Team

Ropes in RC Venkateish to 'work closely' with the channel

 

Unmetric Engagement Meter: Twitter top 20 (21-31 January)

Campaign India Team

Posts from Vivo, Nissan, Hero Motocorp, Appy, Alto and more...

 

Hakuhodo acquires activation company Integrated Communications

Campaign APAC Team

Company has operations in 12 APAC markets including India.

 

Opinion: The Advertising Kurukshetra

Prasad Sangameshwaran

If you had to choose between the army and the general, whom would you pick?

 

Prasoon Joshi receives Honorary Doctorate

Campaign India Team

McCann Worldgroup veteran receives honour from Amity University

 

Editor's Picks

Tata is no longer a top 100 global brand: Brand Finance

Simon Gwynn , Campaign India Team

Google dethrones Apple as the world's most valuable brand. Among Indian brands, Airtel, LIC, Infosys, Reliance Industries, Indian Oil and HCL Technologies were gainers, while SBI and L&T drop a few spots in the top 500

 

Creative Critique: Ad Reviews 15-31 January

Campaign India Team

IBD's Rahul Gupta and McCann's Kapil Batra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens

 

The Gunn Report 2016: India retains 13th position

Campaign India Team

BBDO is the top ranked agency in the country

 

Agency Spotlight January 2017: Ogilvy & Mather

Campaign India Team

The agency's work this month puts it in the spotlight

 
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