Secrets of China's e-tailers | Hakuhodo acquires ICG | Women Leading Change Awards | Theseus Chan

View in web browser   Tuesday, 07 February, 2017 Secret weapons in China's luxury ecommerce: A mobile number and a ribboned box Jenny Chan 陳詠欣 Clued-in online retailers in China use every aspect of the experience to telegraph luxury to demanding buyers. And domestic companies are better at it than those from the west.   Have you heard the one about love that lasts forever? Matthew Miller Cleverly produced love story out of Australia has a hidden agenda.   Theseus Chan: Singapore design pioneer in conversation in Tokyo David Blecken One of Singapore's most acclaimed graphic designers shared work highlights and working principles in a session presented in Tokyo by D&AD.     Hakuhodo acquires activation company Integrated Communications Staff Reporters Company has operations in 12 APAC markets.   Women Leading Change Awards: Now open for entries Staff Reporters The awards will be presented at the Campaign360 Charity Dinner in aid of Mother's Choice on 22 March.   WPP launches new health and wellness sub-holding company Emily Tan The company is creating hubs in Europe, Asia Pacific (including Australia, and New Zealand), Africa and the Middle East.   Hotel Jen introduces map that glows after dark Soon Chen Kang 江欣珍 Data-driven map encourages tourists to experience cities like a local.   Editor's Picks Asia-Pacific YouTube Ads Leaderboard: January 2017 Staff Reporters Mirinda and Wilmar CLV lead the list with Tet-themed ads. Plus, Nissan, Amazon, 7-Eleven and more.   Reality check: It's time to rethink VR Luke Janich Applications for VR, outside of gaming, are a long way off. And that's distracting us from the real-world potential of AR, writes Luke Janich.   10 best Super Bowl ads, according to Campaign's global creative council Eleftheria Parpis Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.   Super Bowl stinkers: The ads Campaign's global creative council hated Eleftheria Parpis Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clichés."   Turkish Airlines appeals to five senses in HK campaign Soon Chen Kang 江欣珍 Airline courts the wanderlust of Hong Kong travellers.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Xpand Group: Sales Manager - Broadcasting sector Singapore   Aspire: B2B Senior Account Manager - Creative Agency Singapore   Prospect: Account Manager / Executive (PR) Singapore

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