Starbucks China social gifting | Calling Digital A-list nominees | Brand nationalism in Asia

View in web browser   Monday, 13 February, 2017 Starbucks China enables social gifting via WeChat to brew up sales Jenny Chan 陳詠欣 WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.   Premium Us vs them: Asian brand nationalism Clarissa Sebag-Montefiore Rising protectionist sentiment worldwide is sparking fresh tensions. Asia is not immune-and neither are the big brands.   A proposal on how to deal with complexity Caspar Schlickum The complexity in politics has not left the marketing and communications industry alone, writes Caspar Schlickum, CEO of Wunderman APAC.     Seeking nominations: China's Digital A-list Staff Writer Are you a successful digital technology doer, dreamer or enabler in China? Maybe you know someone who is? It's time to nominate her or him for the 2017 Digital A-list.   Hold the sugar: a Chinese café brand is offering audio sweeteners David Blecken A project by Xin Café and Dentsu aims to set the brand apart by pre-empting a rise in sugar-related illness.   5 technologies you need to know about now Jay Morgan VR, MR, AI, biometrics, voice control: A rundown of technologies that matter for creating amazing brand experiences-and how to focus your efforts.   Editor's Picks 2016 Agency Report Card Staff Reporters We assess 40 regional creative, media and digital agency networks on their 2016 performance.   L'Oréal may sell The Body Shop, and it's partly Hong Kong's fault Emily Tan In annual report, company cites weak sales in Hong Kong as one reason for poor performance.   Tangrams deadline extended to 10 March Staff Reporters You have two extra weeks to get into the running for the Tangrams (formerly the Asian Marketing Effectiveness and Strategy Awards).   Move and win roundup: BBDO, GroupM, Ogilvy, IPG Mediabrands, Kantar Public and more Staff Reporters A weekly roundup of people moves and account news worth noting.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Xpand Group: Sales Manager - Broadcasting sector Singapore   Prospect: Senior Marketing Manager Shenzhen   Aspire: B2B Senior Account Manager - Creative Agency Singapore

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