Sunday, 12 February 2017

Pepsi, Wild Stone films; TV advertising to beat demonetisation blues: Deloitte; Opinion: Love in the times of war; Hindustan Motors sells Ambassador to Peugeot-Citroën; MMGB: The Climate Coalition

 
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Monday, 13 February, 2017

'Irresistible' Pepsi moves to the NFL, causes an arm-wrestling encounter between teammates

Campaign India Team

Watch the ad film conceptualised by J. Walter Thompson here

 

TV advertising to beat demonetisation blues: Deloitte

Campaign India Team

India is the second fastest growth market across the world in television advertising

 

Opinion: Love in the times of war

Prasad Sangameshwaran

When boardrooms are at war, do brand custodians duck for cover?

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Hindustan Motors sells iconic Ambassador brand to Peugeot-Citroën

Campaign India Team

Deal of Rs 80 crore part of a joint venture agreement between PSA Group and CK Birla Group.

 

Wild Stone shows interesting exchange between a boss and his employees, says 'People will notice'

Campaign India Team

Watch the ad film conceptualised by Sideways and Soho Square here

 

MMGB: The Climate Coalition "#ShowTheLove"

Campaign India Team

Watch the film conceptualised by RSA Films

 

Editor's Picks

Dada returns to the field of brands

Raahil Chopra

With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?

 

Dave Trott's blog: Programmatic myopia

Dave Trott

The author welcomes readers to the world of big data and programmatic and explains how it's making us more ignorant

 

Agency Spotlight January 2017: Ogilvy & Mather

Campaign India Team

The agency's work this month puts it in the spotlight

 

New Business League: December 2016 update

Campaign India Team

MullenLowe Lintas Group and Mindshare continue to lead

 
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