Sprite film; Images from the IAA Global Executive Committee meet; Dave Trott's blog; MMGB: Super Bowl advertising; WARC Media Awards: Mindshare wins Gold

View in web browser   Monday, 06 February, 2017 Sprite distinguishes the cool and the uncool through a talking bottle Campaign India Team Watch the ad film conceptualised by Ogilvy & Mather here   Images from the IAA Global Executive Committee meet in India Rashmi Mallya The International Advertising Association (IAA) Global executive committee met in Mumbai. Images from their welcome party   Dave Trott's blog: Programmatic myopia Dave Trott The author welcomes readers to the world of big data and programmatic and explains how it's making us more ignorant   MMGB: Ads from Super Bowl 51 Campaign India Team View the films here   WARC Media Awards 2016: Mindshare and HUL win Gold Campaign India Team The win came for '6 Pack Band' for Brooke Bond Red Label   Taproot Dentsu hires Farah Bashir to boost its strategic planning Campaign India Team She will be based at the agency's Gurgaon office   Editor's Picks Creative Critique: Ad Reviews 15-31 January Campaign India Team IBD's Rahul Gupta and McCann's Kapil Batra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Agency Spotlight January 2017: Ogilvy & Mather Campaign India Team The agency's work this month puts it in the spotlight   New Business League: December 2016 update Campaign India Team MullenLowe Lintas Group and Mindshare continue to lead   Opinion: I'm back, pitches! A mum returns to the ad industry Sarah Shepherd Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.

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