SEA trails in digital shift | Isobar promotes for CCO | Japanese seniors warm to smartphones

View in web browser   Monday, 06 February, 2017 SEA trails in shift to digital channels: eMarketer Matthew Miller Digital ad spending in APAC this year is set to grow by double digits overall, but will remain below 20 percent in Southeast Asia, according to a new forecast from eMarketer and IAB Singapore.   Isobar promotes Tim Doherty to APAC chief creative officer Staff Reporters Doherty was chief creative officer of Isobar China prior to the promotion.   Thai consumers eager to participate, Aussies most jaded: Iris Soon Chen Kang 江欣珍 Thai consumers emerged as the most willing to play along with brands, but good luck getting Australian consumers to engage, according to new participation research from Iris.     Japanese seniors warm to smartphones and ecommerce David Blecken Online shopping is the most popular online activity, as Yahoo and radio show they are not dead yet.   Nigel Vaz named global president of DigitasLBi as Luke Taylor exits Gideon Spanier Nigel Vaz has been named as the global president of DigitasLBi, replacing Luke Taylor, the chief executive, who has decided to leave.   Editor's Picks Viewability, while crucial, is not enough Niall Hogan P&G's call to action on digital advertising signals needed changes on viewability and transparency. Niall Hogan of Integral Ad Science offers four more factors the industry should be focusing on.   Lee Jong-Suk stars in a really big role, alongside luggage Ad Nut Samsonite ad encourages exhausted young people to pursue their dreams in a competitive fast-paced world. Or something.   A survey to lift the gender veil in APAC Staff Global research already points to a skills shortage of female representation at the C-suite level. But what's the real picture on the ground in Asia's media and marketing industry?   Move and win roundup: Huawei, Kicker, Havas, DT, more Staff Reporters A weekly roundup of people moves and account news worth noting.   Promoted Chatbots will change the way consumers interact with brands forever James Lewin The rise of bots is the wakeup call we all need to get our (brand) house in order. It forces us to index information in a way that a bot can readily access and understand. Mindshare weighs in on the conversation   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 20, 2017 Shanghai

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