Brand Finance Global 500: Google dethrones Apple, Tata falls out of top 100; Airtel, Caratlane films; Social Engagement Meter: FB Top 20 (11-20 Jan.); Why is Ogilvy putting toothpaste back into the tube?

View in web browser   Thursday, 02 February, 2017 Google dethrones Apple as world's most valuable brand; Tata falls out of top 100 Simon Gwynn , Campaign India Team Airtel, LIC, Infosys, Reliance Industries, Indian Oil and HCL Technologies gain places on the top 500 list, while SBI and L&T drop.   Airtel claims to have more bank for the buck Campaign India Team Watch the TVCs conceptualised by Taproot Dentsu here   Caratlane pitches this Valentine's Day as occasion to celebrate #EverydayLove Campaign India Team Watch the ad films conceptualised by Famous Innovations here   Unmetric Engagement Meter: Facebook top 20 (11-20 January) Campaign India Team Posts from Mahindra Adventure, Cadbury Dairy Milk, Parachute, Dish TV, Caratlane and more...   Why is Ogilvy putting toothpaste back into the tube? Prasad Sangameshwaran An analysis of the consolidation in Ogilvy   Promoted Partner content: Q&A on Programmatic Advertising with Mozeo Partner Content Sandeep Goyal and Projjol Banerjea of Mozeo discuss the opportunities with programmatic advertising in India   Nidhi Gulia joins RBNL as national marketing head Campaign India Team Atul Razdan and Sanil Suneja also roped in as programming and business head respectively   Editor's Picks Agency Spotlight January 2017: Ogilvy & Mather Campaign India Team The agency's work this month puts it in the spotlight   Dave Trott's blog: Data can't think Dave Trott The author explains how an agency with more data and technology does not guarantee a better result   New Business League: December 2016 update Campaign India Team MullenLowe Lintas Group and Mindshare continue to lead   Opinion: I'm back, pitches! A mum returns to the ad industry Sarah Shepherd Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.

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