Valentine's Day: Dheeraj Sinha on the client that doesn't order lunch, secrets to a steady client-agency relationship; MTV, Amazon Prime Video films; GroupM's TYNY report; Social Engagement Meter: YouTube top 10 (1-10 Feb.)

View in web browser   Wednesday, 15 February, 2017 Opinion: Beware of the client who doesn't order lunch in lunch-time meetings Dheeraj Sinha The author lists a few principles about the client-agency relationship   Secrets to a steady (client-agency) relationship Robert Sawatzky What makes some client-agency relationships healthier than others? We invited them to share their feelings.   MTV takes on homophobes, says '#LoveCantBeChee' Campaign India Team Watch the film conceptualised in-house here   Amazon labels video offering as India's new 'Prime time' Campaign India Team Watch the ad films conceptualised by Leo Burnett here   GroupM report 2017: Advertising revenue to grow 10 per cent, to reach Rs 61,204 cr. Campaign India Team TV's share reduces to 45 pc of all revenue, print stays at 30 pc, digital is at 15 pc   Unmetric Engagement Meter: Most viewed on YouTube (1-10 February) Campaign India Team Videos from Oppo, Airtel, Pepsi, Kurkure, Bru and more...   Tanishq celebrates love in all forms Campaign India Team Watch the film conceptualised by 22feet Tribal Worldwide here   Editor's Picks Opinion: Clients and Agencies: what's love got to do with it? Sunil Gupta The first in a series of articles written by experts on managing client agency relationships   Dada returns to the field of brands Raahil Chopra With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?   Creative Critique: Ad Reviews 15-31 January Campaign India Team IBD's Rahul Gupta and McCann's Kapil Batra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Agency Spotlight January 2017: Ogilvy & Mather Campaign India Team The agency's work this month puts it in the spotlight

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