Valentine's Day: Ajay Kakar, Kiran Khalap on client-agency relations; Benetton, Coverfox films; Dave Trott's blog; Social Engagement Meter: FB top 20 (1-10 Feb.)

View in web browser   Thursday, 16 February, 2017 Opinion: Khoob jamegi jab mil baithenge do yaar.... Ajay Kakar Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?   Opinion: Client-agency Valentines: a 4X4 drive Kiran Khalap There are multiple hues in a client agency colour palette. The author analyses some of them   Benetton pushes gender equality with #UnitedByHalf Campaign India Team Watch the ad film conceptualised by Creativeland Asia here   Coverfox pushes ease of use, importance of bike insurance Campaign India Team Watch the ad film conceptualised by BBH India here   Dave Trott's blog: A good mnemonic always wins Dave Trott But you have to make sure your mnemonic can't be changed into a better mnemonic by the competition, says the author   Unmetric Engagement Meter: Facebook top 20 (1-10 February) Campaign India Team Posts from Oppo, Cadbury Dairy Milk Silk, Tripoto, Yamaha, Joyalukkas and more...   Madison estimates 13.5 per cent growth in ad spends in 2017 Campaign India Team Digital to grow by 25 per cent, TV by 13.1 per cent and print by 9.5 per cent   Editor's Picks Opinion: Beware of the client who doesn't order lunch in lunch-time meetings Dheeraj Sinha The author lists a few principles about the client-agency relationship   Secrets to a steady (client-agency) relationship Robert Sawatzky What makes some client-agency relationships healthier than others? We invited them to share their feelings.   Opinion: Clients and Agencies: what's love got to do with it? Sunil Gupta The first in a series of articles written by experts on managing client agency relationships   Dada returns to the field of brands Raahil Chopra With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?

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