The Gunn Report 2016, India retains spot; McDonalds, Ajio films; Brand Tata; Weekend Wrap; Creative Critique

View in web browser   Friday, 03 February, 2017 The Gunn Report 2016: India retains 13th position Campaign India Team BBDO is the top ranked agency in the country   Tata is no longer a top 100 global brand: Brand Finance Simon Gwynn , Campaign India Team Google dethrones Apple as the world's most valuable brand. Among Indian brands, Airtel, LIC, Infosys, Reliance Industries, Indian Oil and HCL Technologies were gainers, while SBI and L&T drop a few spots in the top 500   Weekend Wrap: 3 February 2017 Campaign India Team In the news: Adidas, Carrera Indian Express, Zee   Creative Critique: Ad Reviews 15-31 January Campaign India Team IBD's Rahul Gupta and McCann's Kapil Batra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   T.O.M. Tweekend Campaign India Team Some tweets that caught our attention this week   Pick of the Week: McDonald's Campaign India Team Watch the film conceptualised by Leo Burnett here   Weekend Watch: AJIO.COM, #NotWhatIWear Campaign India Team Watch the film made by Phantom Ideas, Bangalore, here   Editor's Picks Why is Ogilvy putting toothpaste back into the tube? Prasad Sangameshwaran An analysis of the consolidation in Ogilvy   New Business League: December 2016 update Campaign India Team MullenLowe Lintas Group and Mindshare continue to lead   Former MSLGroup China CEO files gender discrimination suit against Publicis Douglas Quenqua Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.   Dave Trott's blog: Data can't think Dave Trott The author explains how an agency with more data and technology does not guarantee a better result

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