Thursday 16 February 2017

Tanishq, Mirinda films; Opinion: From La La Land to La La Brand; Mindshare India is the second most awarded agency globally: The Gunn Report for Media 2016; Picks of the Week; T.O.M. Tweekend

 
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Friday, 17 February, 2017

Tanishq shows beautiful moments between brides and fathers, just before the wedding vows

Campaign India Team

Watch the ad film conceptualised by Lowe Lintas here

 

Opinion: From La La Land to La La Brand

Nimish Dwivedi

Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration

 

Mindshare India is the second most awarded agency globally: The Gunn Report for Media 2016

Campaign India Team

India retains the third spot; Ariel's 'Share The Load' by Mediacom Mumbai is among the 11 'Media campaigns of the year'

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Picks of the Week: Tanishq, Tata Tea

Campaign India Team

Tanishq celebrates the father-daughter bond, while Tata Tea brings back 'Jaago re'

 

T.O.M. Tweekend

Campaign India Team

Some tweets that caught our attention this week

 

Weekend Watch: Mirinda sends out message to parents, says '#ReleaseThePressure'

Campaign India Team

Watch the ad film conceptualised by BBDO here

 

Weekend Wrap: 17 February 2017

Campaign India Team

In the news: Lee Jeans, Lloyd Electric, My FM, CleverTap

 

Editor's Picks

Opinion: Client-agency Valentines: a 4X4 drive

Kiran Khalap

There are multiple hues in a client agency colour palette. The author analyses some of them

 

Opinion: Khoob jamegi jab mil baithenge do yaar....

Ajay Kakar

Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?

 

Opinion: Beware of the client who doesn't order lunch in lunch-time meetings

Dheeraj Sinha

The author lists a few principles about the client-agency relationship

 

Secrets to a steady (client-agency) relationship

Robert Sawatzky

What makes some client-agency relationships healthier than others? We invited them to share their feelings.

 
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