Preview of the Client-Agency Valentine's study; Close Up: 'You’re creating advertising, not rockets’: Sabuj Sengupta; Creative Critique: 1-14 Feb.; Lenskart film; Opinion: Forget content, convenience is king; MMGB: Renault

View in web browser   Monday, 20 February, 2017 Opinion: Humility scores the least in making a good client agency relationship Prasad Sangameshwaran A sneak preview into the findings of the client-agency relationship study   Close Up: 'At the end of the day you're creating advertising, not rockets': Sabuj Sengupta Raahil Chopra The NCD speaks with us about his advertising journey, the agency-client relationship, working on Nexa and more…   Creative Critique: Ad Reviews 1-14 February Campaign India Team Dentsu's Amit Wadhwa and The Social Street's Mandeep Malhotra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   MMGB: Renault 'As unexpected as life' Campaign Staff Watch the film conceptualised by Publicis Conseil here   Lenskart attempts to make spectacles 'sexy' Campaign India Team Watch the ad films conceptualised by Taproot Dentsu here   Opinion: Forget content; convenience is king Malcolm Wild Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers' hands.   The Hindu is relaunched Campaign India Team The newspaper that has been around for nearly 140 years promises more pages every week - dramatically on Sundays and fairly significantly on other days   Editor's Picks Opinion: Beware of the client who doesn't order lunch in lunch-time meetings Dheeraj Sinha The author lists a few principles about the client-agency relationship   Opinion: Khoob jamegi jab mil baithenge do yaar.... Ajay Kakar Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?   Opinion: From La La Land to La La Brand Nimish Dwivedi Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration   GroupM report 2017: Advertising revenue to grow 10 per cent, to reach Rs 61,204 cr. Campaign India Team TV's share reduces to 45 pc of all revenue, print stays at 30 pc, digital is at 15 pc   Madison estimates 13.5 per cent growth in ad spends in 2017 Campaign India Team Digital to grow by 25 per cent, TV by 13.1 per cent and print by 9.5 per cent   TV advertising to beat demonetisation blues: Deloitte Campaign India Team India is the second fastest growth market across the world in television advertising

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