Five most interesting search marketing news stories of the week

SEW | Daily In this week's round-up of our most interesting search and marketing news stories, Google has been testing a method of reporting offensive autocomplete suggestions, and a new study has demonstrated that voice search is becoming more commonplace in day-to-day life. We also look at why Twitter's less-than-stellar Q4 earnings could spell bad news for the company, and whether the downfall of PewDiePie could damage influencer marketing. Enjoy! Today's Top Story Five most interesting search marketing news stories of the week This week, Pinterest's acquisition of Google's former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter's Q4 earnings have raised questions about the company's long-term prospects. by Rebecca Sentance Industry What is influencer marketing, and why should it be part of your digital strategy? If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. Read more by Marcela De Vivo Mobile What we can learn from the latest trends in voice search Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Read more by Tereza Litsa PPC How to target high-income consumers with AdWords There are many industries in which being able to target high net worth individuals is useful within AdWords. Read more by Wesley Parker SEO Does your website suffer from one of these five content gaps? In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. Read more by Tom Smith The psychology of search intent: Converting moments that matter Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. Read more by Jim Yu How can you successfully set up an efficient business blog on a very tight budget? Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money). Read more by Ann Smarty How do the recent updates to Google Data Studio benefit marketers? In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts. Read more by Clark Boyd Social Can Pinterest crack (and monetise) visual search? Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google's former head of image search, has joined the photo sharing site as Head of Search. Read more by Clark Boyd Latest Report E-Commerce Strategies for Web Push Notifications Web push notifications are a relatively new option for online marketing and e-commerce – but they are a powerful one. Email simply doesn't get everything done, and certainly not as well as it used to. Web push notifications are a must for e-commerce in today's web marketplace.   Free Download     →   Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com

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