Can Panasonic revitalise? | Can Twitter sell its Asia audience? | Can a buffalo write?

View in web browser   Friday, 17 February, 2017 Panasonic aims to lighten the pull of its legacy David Blecken The 99-year-old company is working to implement a culture of open innovation. It's no easy feat, but is an important step to re-energising the brand.   Amid ad-revenue shortfall, Twitter points to ballooning Asia user numbers Jenny Chan 陳詠欣 Twitter's Aliza Knox puts focus on the platform's engagement rates and cost per engagement.   'Hold tight': ANZ's strongest work yet for same-sex couples Ad Nut Powerful film asks why lovers should feel hesitant about a mundane public display of affection.     Move and win roundup: BBDO, FleishmanHillard, Isentia, Kantar TNS and more Staff Reporters A weekly roundup of people moves and account news worth noting.   In light of Samsung arrest, a long read on chaebols Samsung heir Lee Jae-yong's arrest over accusations of bribery and corruption refocuses attention on the misdeeds of Korea's homegrown super-conglomerates. Click for a recent in-depth look at how the public judges the chaebols.   This buffalo's letter may bring a tear to your eye Ad Nut Sweet video for Tesco Lotus by GREYnJ United shows empathy for Thailand's rural communities.   Editor's Picks Tech talk: Mobile targeting, programmatic video, more Staff Reporters Our latest adtech and martech roundup briefs you on news from SpotX, Mobilewalla, Oracle, AdAsia and Withfluence.   Mindshare India, PHD NZ top APAC winners in Gunn Report for Media Staff Reporters PHD Hong Kong, MediaCom Mumbai and Y&R Media NZ cited for top campaigns.   Brand fails: Crises, blunders and missteps Our ever-growing archive of APAC brands stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.   Premium 2016 Agency Report Card: Full digital-agency analysis Staff Reporters Detailed analysis of 2016 performance for five digital agency networks in Asia-Pacific.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Xpand Group: Sales Manager - Broadcasting sector Singapore   Prospect: Senior Marketing Manager Shenzhen   Aspire: B2B Senior Account Manager - Creative Agency Singapore

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