APA's anti-Semitism | Convenience over content | Unilever rebuffs Kraft Heinz

View in web browser   Monday, 20 February, 2017 Why APA's anti-Semitism is no big deal in Japan David Blecken The president of the hotel and real estate company has a knack for upsetting Chinese and Jewish people. But it's unlikely to do the brand much damage at home.   Kraft Heinz withdraws Unilever takeover bid Faaez Samadi Company says it will not pursue the deal after being firmly rejected.   Censored-book shop, disappearing art highlight threats to expression Ad Nut Amnesty International, with Ogilvy and Brand Union, makes a statement about erosion of freedom in Hong Kong.     Good news: Even skipped pre-roll ads can be effective Ilyse Liffreing Six-second videos have maximum impact on brand awareness, finds a new Magna study.   Forget content; convenience is king Malcolm Wild Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers' hands.   Jerry Buhlmann on Google, suicide in Japan, and globalisation Gurjit Degun Major tech companies such as Google are not as dominant around the world as the UK and US perceives them to be, Jerry Buhlmann, chief executive of Dentsu Aegis Network, has said.   Editor's Picks Bionic arms, turbines and Bentleys highlighted in latest 'Great Britian' work Staff Reporters 'Largest ever' campaign highlights business expertise and innovation.   Move and win roundup: BBDO, FleishmanHillard, Isentia, Kantar TNS and more Staff Reporters A weekly roundup of people moves and account news worth noting.   2016 Agency Report Card Staff Reporters We assess 40 regional creative, media and digital agency networks on their 2016 performance.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 11, 2017 Shanghai   Campaign Jobs   Prospect: Public Affairs & Legal Director Bangkok   Xpand Group: Sales Manager - Broadcasting sector Singapore

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