Why Bain-ADK matters | Top 10 2017 turkeys | Dentsu tipped to win Jaguar Land Rover

Plus: James Thompson on existential dread | KFC's smallest outlet (by far) | Singtel and BBH make iPhone ads tolerable

View in web browser   Monday, 18 December, 2017 Why Bain's ADK buy is the most important story of 2017 Barry Lustig And why the advertising industry should be optimistic about it.   The year's 10 most questionable ads Matthew Miller Our listicle-based look back at the year in APAC marketing and communications continues, with the 10 APAC ads that made the worst impression.   Dentsu in position to win Jaguar Land Rover global media account Gideon Spanier WPP's Mindshare has held the account for 17 years.     Audible voiceover causes (and solves) problems in Singtel iPhone campaign Ad Nut A clever plot device and some fun performances make this trio of ads by BBH Singapore enjoyable.   Premium What if your industry simply ceased to exist? James Thompson Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.   Moves and wins: Leo Burnett, Bench, Imagination, GetCraft Catch up on this week's news in brief. Pictured: Jonathan Davies joins GetCraft   Agency of the Year winners, photos, analysis The four-city awards extravaganza concluded last night in Singapore.   Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio Emily Tan The app includes templates and guides to help creators of varying experiences get started with AR.   Editor's Picks KFC creates mini restaurant in US city of Portland Ad Nut The chicken restaurant that never seems to run out of big ideas for stunts grabs onto the small-food trend in its latest headline-grabbing initiative.   Neuroscience is coming to events: Nissan Andrew Mccorkell Active attendee engagement is crucial-and needs to be measured as a key ROI metric.   Harbin explains cloud-based beer origin Ad Nut A VFX-heavy spot by BBH Shanghai, Eight, and Fin Design + Effects.   Are Chinese millennials bored of celebrity brand ambassadors? Yiling Pan Some brand ambassadorships-such as Dior's recruitment of Angelababy and Zhao Liying-have been met with raised eyebrows from Chinese consumers.   Premium Publicis One tries to give staff an incentive to work less David Blecken In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.   Events MediaWorks May 23 - 26, 2018 Bangkok

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