Most-read of 2017 | Do office perks work? | DeVries CEO on neglected content

View in web browser   Friday, 22 December, 2017 Premium Are work perks working? Matthew Keegan As more marcomms companies emulate startups by introducing unique and interesting work "perks" for their Asian employees, we look at which perks offer staff real benefits.   The year's most-read stories Matthew Miller Our listicle-based look back at the year in APAC marketing and communications concludes, with 2017's most-read Campaign content.   Inexperience is hurting digital content: DeVries global CEO Faaez Samadi Heidi Hovland reveals an often overlooked issue at the heart of why we see so much bad advertising content online.     7 ecommerce trends that will shape SEA sales in 2018 Trong Trieu From blockchain to same-day delivery to GDPR, here are seven factors that could make or break ecommerce sales for brands in Southeast Asia, where Amazon and Alibaba are battling it out   Man's best friend is Hotels.com's new mascot Soon Chen Kang 江欣珍 Travel booking site Hotels.com introduced a new mascot to differentiate itself in the crowded market.   Campaign360 will bring business of media to the fore in Singapore Staff Writer Campaign360 returns March 20th to examine the media industry's future amid great disruption and change.   Adidas event turns Japanese sneaker fans into thieves David Blecken The Tokyo launch party for the Prophere took an unexpected turn.   India dominates Android mobile ad spending: Smaato Babar Khan Javed A smatter of data points from the latest Smaato report shows that mobile ad spending in the APAC region continues to grow.   Editor's Picks 5 brands/sectors to watch in Japan in 2018 David Blecken Our pick of companies set to drive an increase in marketing activity in their respective fields.   Asia's middle-class is growing and you need to adapt Rick Boost, Olivia Parker Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare   Nike's new 'Hyper Court' campaign Staff Reporters Award-winning 'Unlimited' campaign is followed up with another based in the Philippines.   Events MediaWorks May 23 - 26, 2018 Bangkok

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