BookMyShow film | Highlights from AOY 2017 | Year-ender: Mandeep Malhotra | Dave Trott's blog | Swati Bhattacharya on NYF 2018 jury

View in web browser   Thursday, 21 December, 2017 BookMyShow goes the slice-of-life way to explain benefits Campaign India Team Watch the ad film conceptualised by BBH India here   AOY 2017: Highlights from Mumbai, Tokyo, Shanghai and Singapore Campaign APAC Team Sights from all the AoY awards ceremonies across the region   'It's time for advertising to get back up on its feet': Mandeep Malhotra Campaign India Team We ask industry leaders for a learning from 2017 and an expectation from 2018   Dave Trott's blog: Initiative versus obedience Dave Trott The author explains why we should encourage real creativity instead of just paying it lip service   New York Festivals 2018: FCB Ulka's Swati Bhattacharya on executive jury Campaign India Team Only Indian among the list of 21   Editor's Picks The year's 10 most questionable ads Matthew Miller Our listicle-based look back at the year in APAC marketing and communications continues, with the 10 APAC ads that made the worst impression.   Pandey brothers beard the Lion of St. Mark Campaign India Team Piyush Pandey and his younger brother Prasoon will be the first Asians to receive the honour of the Lion of St Mark   'Sending 10 old guys to Cannes doesn't qualify as training': Elvis Sequeira Campaign India Team We ask industry leaders for a learning from 2017 and an expectation from 2018   'It's important to invest in yourself': Luis Garcia Raahil Chopra The ex-Liverpool and FC Barcelona midfielder, explains how brand ambassadorship could be an insurance against bankruptcy

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