Samsung fights spoilers with hypnotism | DAN's Merkle acquires DWA | Biggest 2017 deals

View in web browser   Wednesday, 20 December, 2017 Huawei CMO makes Global Marketer of the Year shortlist Daniel Farey-Jones The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.   Samsung makes people forget TV, using TV Ad Nut Digital hypnosis is the centrepiece of the company's latest campaign, in conjunction with HBO.   DAN's Merkle acquires global B2B media and marketing agency DWA Emily Tan Dentsu Aegis Network's performance marketing agency Merkle has acquired global B2B digital media and marketing agency DWA on undisclosed terms.     The year's biggest APAC marketing-advertising acquisitions Matthew Miller Our listicle-based look back at the year in APAC marketing and communications continues, with the biggest deals of the year.   Facebook to battle engagement baiting with demotions Babar Khan Javed Facebook has taken corrective steps to punish brands trying to game its algorithm for ranking high in newsfeeds.   Microsoft updates Bing Ads for campaign performance Babar Khan Javed Two updates in Bing Ads, neither of which are innovations, aim to help advertisers measure and optimise campaign performance.   Editor's Picks The themes that defined Japanese marketing in 2017 David Blecken The industry is in a state of upheaval, but that's no reason to be pessimistic.   Premium What if your industry simply ceased to exist? James Thompson Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.   5 of the best pieces of work from Japan in 2017 David Blecken Clarity of purpose, utility and entertainment set these campaigns apart   Events MediaWorks May 23 - 26, 2018 Bangkok

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.