Biggest APAC pitches 2017 | Japan: Year in review | Ogilvy & Arba

View in web browser   Tuesday, 19 December, 2017 The year's biggest APAC pitches Matthew Miller Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest pitches.   The themes that defined Japanese marketing in 2017 David Blecken The industry is in a state of upheaval, but that's no reason to be pessimistic.   Ogilvy buys majority stake in Arba Babar Khan Javed Acquisition illustrates WPP's ambitions grow its digital footprint in Asia.     Bloomberg launches 24-hour Twitter news network Faaez Samadi TicToc squarely aimed at today's on-the-move, mobile news readers.   Editor's Picks How an 80-year-old life-hack book became Japan's biggest bestseller Omri Reis The success of 'How do you live?' is one example of the power of nostalgia to sell, explains AKQA's Omri Reis.   Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message Alex Brownsell Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.   BBC toolkit rates emotional impact of sponsored content Rick Boost A qualitative technique to master consumer reactions?   Events MediaWorks May 23 - 26, 2018 Bangkok

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