Why big brands need to be brave...

This promotional email has been brought to you by Fox in partnership with Campaign Asia-Pacific. See their diverse and versatile work in the case studies and opinion pieces below, or visit the Fox content hub here.

Fox Hub Highlights

Leveraging reality talent competitions to reach Asia's ad blocking generation Michael Rich Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.

Fox 'walkers' are eating brains and boosting brands Partner Content There's a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.

What video advertising can learn from the rise and fall of banner ads Partner Content The demise of one if the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.

Getting dirty with your marketing message Partner Content The more it makes people laugh or cry, cringe or gasp, the better. Creating a memorable piece of content is all about transporting people off their soda and into the wild.

Fox Networks Group Asia launches branded-content studio Michael Rich The unit has central production studios in Hong Kong and Singapore, as well as satellite teams in key APAC markets.

New Balance and Fox Sports team on campaign Partner Content Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.

The digital ad era comes to an end Michael Rich To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.

For further information about Fox Networks, please contact: Chloe Yiu chloe.yiu@haymarket.asia You are receiving this email because you have subscribed to a Haymarket Media Publication. To unsubscribe from third-party emails, please click here. Copyright 2017 Haymarket Media Ltd. All Rights Reserved.