Blog: Rear view and windshield (part 5) | Year-ender: Gurmit Singh | Too Yumm film | Arthur Sadoun delivers Christmas message | YouTube top 10

View in web browser   Tuesday, 19 December, 2017 Blog: 2017 in the rear view mirror; 2018 in the windshield (Part 5) Sandeep Goyal In part five of this series, the author claims that 2018 shall see the return of the acche din in advertising   'Mobile programmatic will be the key driver for programmatic': Gurmit Singh Campaign India Team We ask industry leaders for a learning from 2017 and an expectation from 2018   Virat Kohli bats for healthy snacks with 'Too Yumm' jingle Campaign India Team Watch the ad film conceptualised by Mullen Lintas here   Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message Alex Brownsell Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.   Unmetric Engagement Meter: Most viewed on YouTube (1-10 December) Campaign India Team Videos from OnePlus, Samsung, Renault and more...   Cipla Health appoints OMD Mudramax Campaign India Team Agency wins the account post a multi-agency pitch   Editor's Picks Pandey brothers beard the Lion of St. Mark Campaign India Team Piyush Pandey and his younger brother Prasoon will be the first Asians to receive the honour of the Lion of St Mark   #Virushka 2017: Well played Manyavar? Raahil Chopra The couple endorse ethnic wear brand Manyavar but wore Sabyasachi for the D-Day   'It's important to invest in yourself': Luis Garcia Raahil Chopra The ex-Liverpool and FC Barcelona midfielder, explains how brand ambassadorship could be an insurance against bankruptcy   Mindshare sweeps Campaign South Asia AOY 2017 Campaign India Team The jury observed that the bar for creativity has been raised across the spectrum

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