Sexual harassment resignation in Japan | Twitter claims brand safety advantage | Best WTF items of 2017

View in web browser   Thursday, 21 December, 2017 Creative accused of sexual harassment resigns in Japan Ryoko Tasaki The #MeToo movement has reached Japanese advertising.   Twitter looks to brand safety for competitive edge Soon Chen Kang 江欣珍 Twitter APAC's business marketing head sees a competitive advantage on brand safety and vows to keep it as news and live events figure prominently in future.   A ladder or an escape route, what's your brand offering? Jerry Clode, Michael Norris In China, brands need to be either a source of escape or inspiration in consumers' lives to stand a chance of a successful 2018, warn Resonance's Jerry Clode and Michael Norris.     Move & wins: UM wins Del Monte, OMD gets warm Wellcome Keep up with our weekly collection of account news and notable people moves.   The top 5 WTF items of 2017 Staff Reporters Our listicle-based look back at the year in APAC marketing and communications continues, with our favourite 'Wait, what?' moments.   Google updates AdWords for campaign optimisation Babar Khan Javed Two updates to Google AdWords bring advertisers closer to their intended audiences.   Premium Private View: Reactions to Uber, Samsung, Nissin ads Rick Boost, Jenny Chan 陳詠欣 Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads   Editor's Picks 5 lessons from the Japanese marketing scene in 2017 David Blecken The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.   The untrue meaning of Christmas Staff Writer Resn offers a delightfully trippy revisionist Christmas story involving an elf, a cabin in the woods and some mushrooms.   Photos: Hong Kong MTR gets Christmassy with Kumamon Staff Reporters Cheil Hong Kong puts up a Christmas themed outdoor campaign at a Hong Kong subway station.   Events MediaWorks May 23 - 26, 2018 Bangkok

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