Monday, 4 December 2017

Mobile ad fraud: Device ID reset and what to do about it | Australia to look at the duopoly

Plus: DAN buys Indonesian performance agency for iProspect | 7-Eleven's robot hands applaud you | Moves and wins
 
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Tuesday, 05 December, 2017

Imitation game: ID fraud in mobile advertising
Premium

Imitation game: ID fraud in mobile advertising

Soon Chen Kang 江欣珍

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.

 
Australian watchdog opens Facebook, Google market-power inquiry

Australian watchdog opens Facebook, Google market-power inquiry

Faaez Samadi

The country's competition and consumer authority is examining digital platforms and their effect on media and advertising.

 
DAN adds Indonesian performance agency to iProspect

DAN adds Indonesian performance agency to iProspect

Staff Reporters

Valuklik has 55 employees and lists clients including Telkomsel, Accor Hotels and the Ministry of Tourism.

 
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7-Eleven's robotic hands will applaud you for giving

7-Eleven's robotic hands will applaud you for giving

David Blecken

In Taiwan, a wall of hands recognises charitable donations.

 
Moves and wins: Sizmek, Interbrand, GroupM, OMD, more

Moves and wins: Sizmek, Interbrand, GroupM, OMD, more

Follow this week's people moves and business wins. Pictured: Kelvin Cheng joins Sizmek in China.

 
Facebook introduces Messenger Kids

Facebook introduces Messenger Kids

Babar Khan Javed

The app is meant for children under the age of 13, and the company claims it will not be monetised.

 

Editor's Picks

Digital, big events driving global adspend gains: Magna

Digital, big events driving global adspend gains: Magna

Robert Sawatzky

Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook

 
Warning: Ad Nut's Christmas collection may cause good-cheer overdose

Warning: Ad Nut's Christmas collection may cause good-cheer overdose

Deck the halls, grab your jingle bells, and embrace the holiday ad insanity.

 
Decoding Chinese millennials: Navigating gender roles

Decoding Chinese millennials: Navigating gender roles

Ruonan Zheng

Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.

 

Events

DMA China

DMA China

Dec 12, 2017

Le Royal Méridien Shanghai

 
MediaWorks

MediaWorks

May 23 - 26, 2018

Bangkok

 
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