Year in review: Hot-button issues | ADK's approach to overwork

Plus: Muji animates 37,968 pens | Toothpaste claims calming properties

View in web browser   Monday, 11 December, 2017 The 5 issues that defined 2017 Matthew Miller Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest ongoing themes, including gender equity, the threat consulting companies pose, and more.   Premium ADK sees mindset change as the first step to better working conditions David Blecken The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.   Muji creates a unique vision of Tokyo in Paris David Blecken Tens of thousands of pens bring the city to life through projection mapping.     About to lose your temper? Stop and clean your teeth Ad Nut A brush-in-cheek campaign for a halal toothpaste brand claims the product promotes calm.   Tangrams issues 2018 call for entries Staff Reporters The entry deadline is in April and the awards will be presented at Spikes Asia 2018.   Editor's Picks Terry Savage to leave Cannes Lions after 33 years Robert Sawatzky The festival chairman will depart after the 2018 event.   Agency of the Year? It's all right here The Japan / Korea and South Asia winners have been revealed. Click here for all the latest results and photos for the 2017 Agency of the Year awards.   The 5 biggest brand and media fails of 2017 Faaez Samadi Kicking off a two-week-long, listicle-based look back at the year, we present the biggest self-owns of 2017. Get ready to put your head in your hands, again.   Cathay turns old uniforms into lai see envelopes Ad Nut Proceeds from sales of the fabric lucky-money envelopes go to a Hong Kong charity. But will they make you love the brand more?   Events DMA China Dec 12, 2017 Le Royal Méridien Shanghai   MediaWorks May 23 - 26, 2018 Bangkok

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