When I speculate on the future of advertising, I see only an abyss populated entirely by accountants chasing last years' outstandings, says renowned strategy planner and consumer insights specialist, B Nary Narayanaswamy
In the first part of his series on '2017 - in the rear-view mirror | 2018 - on the windshield', Sandeep Goyal invites young industry leaders, Ravpreet Ganesh and Rana Barua to write in their views
The writer looks at how artificial intelligence and machine learning will rule business in 2018 and lists down the hotshot companies to engage with in this space
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