Is foul language fair game in APAC ads? | Jet8 nabs MullenLowe Singapore CEO

Plus: Grey makes leadership changes in SG/ID | ADK deal completed | Mashable shuts down in Singapore

View in web browser   Thursday, 07 December, 2017 Premium Hell yeah! How to swear in ads and get away with it Li Mei Foong After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.   MullenLowe Singapore CEO jumps to Jet8 Staff Reporters Shannon Cullum moves on after just over a year as chief executive.   Grey makes leadership changes in Singapore, Indonesia Matthew Miller New Singapore CEO says his immediate focus will be on instilling a startup mentality and rapidly expanding the agency's capabilities, especially in digital.     ADK completes deal to sell to Bain Capital David Blecken A saga that began in October has reached its conclusion.   Moves and wins: Dentsu One, MIMS, DigitasLBi, BBH, more Follow this week's people moves and business wins. Pictured: Michelle Ong joins Dentsu One Malaysia.   Mashable Asia shuts down after Ziff Davis sale Staff Reporters Team of three in Singapore office informed early yesterday.   Yamaha names agency of record in Pakistan Babar Khan Javed The motorcycle division of the Japanese multinational named Spectrum Y&R as its agency of record.   Editor's Picks Photos: Ladies of Media charity lunch in Hong Kong Soon Chen Kang 江欣珍 Attendees at the fifth charity luncheon raised $250,000 in support of Mother's Choice, and heard from female entrepreneurs on the challenges of building and marketing their businesses.   Tencent's new logo and typeface: Can you spot the difference? Soon Chen Kang 江欣珍 Why the internet giant decided to mark its upcoming 20-year anniversary by splashing out on a new typeface.   Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing Gideon Spanier "The reason why every Mindshare show-reel has a Clash soundtrack-and everyone groans-is that I think there's a punk, rebellious spirit that people need to harness and foster."   Wavemaker opens for business in China Staff Reporters Wavemaker China starts life with 800 employees in offices in Beijing, Shanghai, Guangzhou and Nanjing.   Events DMA China Dec 12, 2017 Le Royal Méridien Shanghai   MediaWorks May 23 - 26, 2018 Bangkok

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