Highlights from Zenith and GroupM adspend forecasts | Unilever moves global planning to Mindshare

Plus: CX design must start with willingness | Chinese millennials blur gender boundaries

View in web browser   Monday, 04 December, 2017 Adspend forecasts upbeat; but duopoly dominates digital Soon Chen Kang 江欣珍 Forecasts from GroupM and Zenith call for global growth and decent APAC performance, but advertising's overall share of global GDP is dropping.   Unilever moves global comms planning to Mindshare from PHD Gideon Spanier PHD's media-buying duties in Australia and some Asia markets is not affected by the planning shakeup.   Integrating CX into your organization, part 1: Willingness to learn and change Jeremy Thomson In the first of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.     Decoding Chinese millennials: Navigating gender roles Ruonan Zheng Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.   Moves and wins: OMD, Ikon and surely more to come Follow this week's people moves and business wins. Pictured: Sophie Mangnall joins OMD Hong Kong.   Editor's Picks Warning: Ad Nut's Christmas collection may cause good cheer overdose Deck the halls, grab your jingle bells, and embrace the holiday ad insanity.   Holding large events in China: Lessons from the Victoria's Secret Shanghai Fashion Show Lauren Hallanan The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.   Events Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   DMA China Dec 12, 2017 Le Royal Méridien Shanghai

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.