Thursday, 7 December 2017

Blog: The comeback of the full service agency? | Opinion: Never-go aspect of Indigo | Weekend laugh

 
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Friday, 08 December, 2017
Comment: Is the full service agency coming back?

Comment: Is the full service agency coming back?

Sandeep Goyal

As 2017 draws to a close, is Indian advertising bringing back the good old days?

 
Opinion: The never-go aspect of the Indigo incident

Opinion: The never-go aspect of the Indigo incident

Nimish Dwivedi

Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba

 
Weekend laugh: Producer's Diary by Dalbir Singh

Weekend laugh: Producer's Diary by Dalbir Singh

Dalbir Singh

The co-founder and managing partner of Kiss Films has producers for lunch this weekend

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Harish Shriyan is CEO, Omnicom Media Group, India

Harish Shriyan is CEO, Omnicom Media Group, India

Campaign India Team

The Omnicom Media veteran will oversee the performance of the group's four offices in India and will be reporting to Torie Henderson

 
'We are looking at an era of some spectacular stories that will find their feet'

'We are looking at an era of some spectacular stories that will find their feet'

Campaign India Team

We ask industry leaders for a learning from 2017 and an expectation from 2018

 
Weekend Wrap: 8 December 2017

Weekend Wrap: 8 December 2017

Campaign India Team

In the news: Saregama Carvaan, ITW Playworx, Nine Triangles, WATConsult

 

Editor's Picks

Dave Trott's blog: Targeting versus signalling

Dave Trott's blog: Targeting versus signalling

Dave Trott

The author brings out the importance of 'context' and explains how brands ignore that on digital

 
Zenith Forecast: India overtakes UK to reach number four in 'top contributors to ad spends 2017-2020'

Zenith Forecast: India overtakes UK to reach number four in 'top contributors to ad spends 2017-2020'

Campaign India Team

The report expects global ad expenditure to grow at 4.1 per cent in 2018; India to grow at 8.4 per cent

 
Cool Muslims wear The Modist on their sleeves

Cool Muslims wear The Modist on their sleeves

Campaign India Team

This Eid we focus on tips for marketing to Muslim consumers

 
Video: Campaign South Asia AOY 2017: Jury Speak

Video: Campaign South Asia AOY 2017: Jury Speak

Campaign India Team

Here's what the jury had to say about the quality of entries they judged this year

 
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