2017's biggest fails | AOY analysis: Japan and Korea | Meitu buys into PressLogic

Plus: Old Cathay uniforms become lai see envelopes | Bad ads are bad, even if they're only 6-seconds long

View in web browser   Friday, 08 December, 2017 The 5 biggest brand and media fails of 2017 Faaez Samadi Kicking off a two-week-long, listicle-based look back at the year, we present the biggest self-owns of 2017. Get ready to put your head in your hands, again.   Ogilvy breaks TBWA Hakuhodo's AOY run in Japan David Blecken Investment in data and people propelled agencies to the top in the Agency of the Year awards for Japan and Korea.   Cathay turns old uniforms into lai see envelopes Ad Nut Proceeds from sales of the fabric lucky-money envelopes go to a Hong Kong charity. But will they make you love the brand more?     Meitu buys stake in Hong Kong-based PressLogic Soon Chen Kang 江欣珍 Chinese selfie app developer wants a bigger stake in native advertising for its Hong Kong audience.   Like 6-second ads, this will only take a few seconds... Matt Smith Shorter ads won't fix the problem with low-quality ads.   Should luxury brands be excited about Tencent's advertising claims? Jessica Rapp In theory, an ad model like Facebook's would not only benefit Tencent, but could mean more precise consumer targeting for luxury brands on WeChat.   Moves and wins: DigitasLBi, Dentsu One, MIMS, BBH, more Follow this week's people moves and business wins. Pictured: Joshua Lee and Ryan Balingit joined DigitasLBi.   Editor's Picks Premium Hell yeah! How to swear in ads and get away with it Li Mei Foong After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.   MullenLowe Singapore CEO jumps to Jet8 Staff Reporters Shannon Cullum moves on after just over a year as chief executive.   ADK completes deal to sell to Bain Capital David Blecken A saga that began in October has reached its conclusion.   Grey makes leadership changes in Singapore, Indonesia Matthew Miller New Singapore CEO says his immediate focus will be on instilling a startup mentality and rapidly expanding the agency's capabilities, especially in digital.   Photos: Ladies of Media charity lunch in Hong Kong Soon Chen Kang 江欣珍 Attendees at the fifth charity luncheon raised $250,000 in support of Mother's Choice, and heard from female entrepreneurs on the challenges of building and marketing their businesses.   Events DMA China Dec 12, 2017 Le Royal Méridien Shanghai   MediaWorks May 23 - 26, 2018 Bangkok

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