Q&A with Grey's Yash Samat | View from Nepal: The country's fast changing media landscape | How Britannia is celebrating 100 years of existence | Twitter top 20

View in web browser   Tuesday, 07 August, 2018 'I laugh at people who say that the advertising agency model has failed': Grey's Yash Samat Raahil Chopra We caught up with the chairman and MD to learn how Grey plans to re-emerge as a force, the challenges it faces and more...   View from Nepal: The country's fast changing media landscape Ujaya Shakya The author explains why marketers will have to re-look their media strategy for the country to bring more effectiveness.   How Britannia is celebrating 100 years of existence Campaign India Team The iconic brand showcased the roadmap for the future in Kolkata yesterday   Unmetric Engagement Meter: Twitter top 20 (21-31 July) Campaign India Team Posts from Samsung, Nexa, Tata Group and more...   Facebook launches ad products for video games Babar Khan Javed Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases.   Editor's Picks Comment: Will the WPP exit bring back the glory days for Rediffusion? Prasad Sangameshwaran Campaign India travels down memory lane to look at the journey of Rediffusion   Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong? Sandeep Goyal Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?   New Business League: June 2018 update Campaign India Team DDB Mudra leads the creative rankings while Dentsu X is top of the media list   Images from the IAA Leadership Awards 2018 Rashmi Mallya The IAA Leadership Awards were announced on 27 July in Mumbai. Here are images from the event which saw Arun Iyer, Harish Shriyan, Sam Balsara and Ajay Piramal among others winning awards

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