M&C Saatchi back in HK | Brand Summit China | Being culturally relevant

View in web browser   Thursday, 23 August, 2018 M&C Saatchi to re-enter Hong Kong under Spencer Wong Faaez Samadi, David Blecken The launch of M&C Saatchi Spencer marks the network's return to the market after ceasing operations five years ago.   Latest news live from Brand Summit China Staff Reporters Live updates, analysis and photographs from Campaign's Brand Summit China in Shanghai.   How to stay relevant as cultures evolve Serena Jacob While broad archetypes are handy as mental shortcuts, brands must keep pace with changing cultural symbols and nuances to form a deeper connection with people—and avoid looking foolish.     Conditions rosy: NZ business environment sound and economy stable Despite the positive outlook, challenges remain the same as in other APAC countries for brands that want to stay top of mind in New Zealand.   Meet the 2018 Women to Watch: Chan Su Ling Learn about this Ensemble executive and the 39 other women in this year's list of remarkable women in APAC media and marketing.   WLT promotes global marketing chief Staff Reporters Hina Wainwright moves into international role.   Editor's Picks Australia bans use of influencers in government campaigns after 'offensive' posts Arvind Hickman Public pressure built up after creators fronting government-funded campaigns were found to have also promoted alcohol brands and diet pills, and made rape jokes and homophobic remarks.   Be cooler than the giants: UEG's approach to Japan David Blecken In a Q&A, United Entertainment Group's Japan MD discusses prospects and plans as major sporting events approach.   FWD names lead regional agency for brand and creative Matthew Miller The result follows a multi-market pitch.   Events Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore   Agency | Marketer Partnership Awards 2018 Sep 6, 2018 Singapore

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