The ugly truth about why this planner left BBDO China | Malaysia's top local brands | Japan roads less-traveled

Plus: China's virtual boyfriends: 'Little fresh meat' | Commerce for the next billion

View in web browser   Tuesday, 28 August, 2018 The ugly truth about why I left BBDO China after just a year Olivia Parker Delmus Credle resigned from his role as head of planning at BBDO Shanghai because of comments that he claims related to his nationality, skin colour and sexuality, which he felt were degrading and unacceptable.   Malaysia's top local brands AirAsia and Maybank are the two brands deemed to be truly Malaysian by local consumers.   Japan is about more than the famous cities, JNTO says David Blecken New work encourages visitors to spend time in less known parts of the country as inbound numbers continue to surge.     TM Group brings people (and phones) together for Malaysian national day Soon Chen Kang 江欣珍 For the holiday this Friday, the Malaysian telco group released two separate vertical videos that people can enjoy together.   Commerce for the next billion: Adapt and execute—fast IAB Singapore This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets.   In China, luxury brands sell the (virtual) boyfriend experience Jiaqi Luo All you need is love...to sell.   Briefs: Leo Burnett, Smaato, Text100, BBDO, more Keep up on the week's people moves and business wins.   Editor's Picks Meet the 2018 Women to Watch: Alice Chou of Dentsu Learn about Alice Chou and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.   Indeed uses incomplete stuff to promote complete job searches Ad Nut Pleasantly amusing work for job-search platform illustrates the risks of doing things halfway.   Behind Philip Morris's entreaty to agencies David Blecken The tobacco giant wants creative people on its side as it looks to step up marketing around its smoke-free products. But the decision to work with a tobacco brand is still not straightforward.   Events Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore   Agency | Marketer Partnership Awards 2018 Sep 6, 2018 Singapore

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