Behind Philip Morris's entreaty to agencies | Malaysia's top 100 brands | HKTB outsources postcard photography

Plus: Guy Hearn, Tay Guan Hin and more people moves

View in web browser   Monday, 27 August, 2018 Behind Philip Morris's entreaty to agencies David Blecken The tobacco giant wants creative people on its side as it looks to step up marketing around its smoke-free products. But the decision to work with a tobacco brand is still not straightforward.   Exclusive ranking of Malaysia's top 100 brands of 2018 Brands that work hard to be in the hearts and minds of Malaysian consumers earn their due in this year's rankings.   HKTB crowdsources postcard photography in Instagram campaign Ad Nut Winning photos in contest will be made into postcards and used in future international campaigns.     Briefs: Guy Hearn, Tay Guan Hin, Carlos Camacho, more Keep up on people moves and business wins.   Meet the 2018 Women to Watch: Laura Cibilich Learn about this RUN executive and the 39 other women in this year's list of remarkable women in APAC media and marketing.   Editor's Picks 40 Under 40 2018: Nominations are now open Olivia Parker Campaign's 40 Under 40 is the definitive list of young talent to watch in Asia's marcomms industry.   Promoted Digital metrics can liberate CMOs Staff Writer We need better benchmarks for programmatic, not more, to digest data and mark ROI in campaigns.   HP marketing head moves to Facebook Lindsay Stein Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.   Events Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore   Agency | Marketer Partnership Awards 2018 Sep 6, 2018 Singapore

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