Facebook brings Watch to APAC | PMI denies using influencers to lure smokers | When tech is a distraction rather than a magic bullet

Plus: In search of endangered Malaysians | Top 1000 Brands Breakfast Briefing

View in web browser   Thursday, 30 August, 2018 Facebook rolls out Watch video platform to Asia-Pacific Robert Sawatzky Ad Breaks program expands to ANZ now and Thailand in September, sharing revenue with publishers and creators.   PMI denies recruiting new smokers via influencers David Blecken But Philip Morris International does not disclose its commercial relationships with influencers in wake of a global report   The messy reality of new technology Chris Cox When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. Sometimes immature technology is just a costly distraction.     Malaysia heads for high-income status Solid GDP growth is moving Malaysians up the spending-power ladder.   Top 1000 Brands Breakfast Briefing to celebrate the region's top performers Staff Campaign and Nielsen present insights from the most broadly based ranking of consumer brands across Asia-Pacific at this year's regional event, taking place on 6 September in Singapore.   Briefs: Cognito, Fitch, Town Square, RXP Group, much more Keep up on the week's people moves and business wins.   Maxis project highlights plight of 'endangered Malaysians' Ad Nut The telco worked with IPG Mediabrands' Ensemble Worldwide and three photographers on a campaign that ultimately succeeds by failing.   Editor's Picks Meet the 2018 Women to Watch: Cecile Dominguez-Yujuico of Evident Communications Learn about Cecile Dominguez-Yujuico and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.   How Uniqlo developed its 'digital concierge' voice service David Blecken Inside the company's ambitious, and unfinished, plan to build a proactive, AI-powered shopping assistant that's plugged into inventory systems and consumer desires.   Old ads haunt Didi Hitch following rape-murder cases Jenny Chan 陳詠欣 Angry Chinese netizens have dredged up past ads for the ride-sharing service, which are filled with sexual innuendo that seems foreboding in retrospect.   There's still time to enter your work for Spikes Asia But not much! The entry deadline is Friday.   See the complete Spikes Asia programme Three days. Four tracks. Five stages. Nearly 100 speakers from across the region and the globe.   Events Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Alter Ego   Agency | Marketer Partnership Awards 2018 Sep 6, 2018 Singapore

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